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Company mission
The Carolina Flavors Online mission is to enhance the lives of customers by providing high quality, unique products through an interactive, dynamic e-store and corporate gift sales. We earn customer, employee, vendor and community respect, loyalty and commitment through principle-based interactions.
Beliefs
People-to-people commerce. Our belief is that people buy from people. The website is deep in content to connect people to people, using technology to personalize the retail experience. CarolinaFlavorsOnline enriches the North Carolina economy by facilitating e retailing of dozens of products made by suppliers across the state of North Carolina and select suppliers in South Carolina and Virginia. It’s easy for Carolina Flavors Online customers to put spending in the hands of small, community based businesses.
Fun. Life is too short for mediocrity or boredom. We believe that our products are fun, they are unique, and there is a story.
Personal. It is our belief that the shopping experience is just that, “an experience” that is uplifting, affirming and connecting--personal.
Network. Carolina Flavors Online is part of the Tarheel business community and is a small business working with scores of other small businesses.
Bio of Founder
Founder Debbie Hamrick is a seasoned professional with broad experience in business journalism, B2B marketing, small company management and policy. Her greatest passion is to connect people to people.
During her publishing career with Ball Publishing (www.ballpublishing.com), Debbie founded FloraCulture International magazine (www.floracultureintl.com) in 1989 to serve the world floriculture production community. With circulation in more than 140 countries and readership in excess of 14,000, FloraCulture International helped to connect a network of floriculture industry professionals worldwide. Now in its 19th year, FloraCulture International is headquartered in the Netherlands under the ownership of Debbie's long-time industry friend and magazine columnist Jaap Kras and the editorship of Anabel Evans. Among other leadership and editorial responsibilities at Ball Publishing, Debbie edited the 17th edition of the Ball Redbook Vol. 2 Crop Production and managed the company's conference business for several years in addition to having served as editorial director.
She left Ball Publishing in the fall of 2004 to join North Carolina Farm Bureau and thus focus her experience and insights on North Carolina and the tremendous opportunities within the state. Her day job is devoted to representing the interests of North Carolina's specialty crops farmers at NCFB Federation (www.ncfb.org), a private, non-profit grassroots organization dedicated to representing the interests of North Carolina agriculture and rural people through activities such as governmental relations, agricultural education and member services among others. In this position, she interfaces with several dozen organizations representing agritourism, apiculture and beekeeping, aquaculture, forestry, fruit and vegetables, ornamental plants, flowers and sod, viticulture and wine, herbs, and organic and sustainable production.
A native North Carolinian, she was educated at North Carolina State University, Raleigh with a bachelor's degree in Horticultural Science and concentration in economics. She is active in numerous horticultural and local organizations and has held many board and leadership positions.
Debbie is widely traveled, internationally, nationally and throughout North Carolina. She is an accomplished speaker and has delivered keynote addresses to horticultural groups across the US and in many foreign countries. She brings unique marketing insights, management and organizational skills, a love of food and people, and hundreds of contacts to CarolinaFlavorsOnline.
Headquarters
CarolinaFlavorsOnline is the assumed name for Rachel Preston L.L.C., 2310 Fairview Road, Raleigh, NC 27609, Mailing address: PO Box 6323, Raleigh, NC 27628-6323.
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